Simple model
Use the tools for free. Pay only for custom work.
Our public tools help founders plan, design, market and improve their businesses. They are free to use. If you need a website or workflow built around your business, we can scope that as a project.
Self-serve tools
£0
Use the public tools without a subscription. Many browser-based tools need no account and keep your inputs on your device.
- Founder finance and operations calculators
- Marketing and design utilities
- SEO, AEO and developer tools
Built for your business
Custom quote
For work that a general-purpose tool cannot cover, tell us the problem, who it affects and what a good result looks like. We will discuss scope before quoting.
- Websites and landing pages
- Internal tools and workflow automation
- Custom integrations and improvements
Common questions
Do I need to pay to use the tools?
No. The public tool catalogue is free to use.
Do I need an account?
Most browser-based tools work without one. Some existing report and account features may ask you to sign in.
How is custom work priced?
We discuss your requirements, timeline and deliverables first, then provide a project quote.