PHP + JSON
JSON-LD Website Schema Block
Outputs a JSON-LD block with Website and Organisation information. Helps search engines understand what the site is and who is behind it.
Usage notes
Place this near the end of your <head> element. Adjust name, URL and logo to match your brand.
Copy this snippet into your project
Use the full version for learning, or copy it without comments when you just want the bare code.
<?php
$schema = [
'@context' => 'https://schema.org',
'@graph' => [
[
'@type' => 'Organization',
'name' => 'Your Brand Name',
'url' => 'https://example.com',
'logo' => 'https://example.com/assets/logo.png',
],
[
'@type' => 'WebSite',
'name' => 'Your Brand Name',
'url' => 'https://example.com',
'potentialAction' => [
'@type' => 'SearchAction',
'target' => 'https://example.com/search?q={search_term_string}',
'query-input' => 'required name=search_term_string',
],
],
],
];
?>
<script type="application/ld+json">
<?= json_encode($schema, JSON_UNESCAPED_SLASHES | JSON_UNESCAPED_UNICODE | JSON_PRETTY_PRINT) . "\n" ?>
</script>
Tags
#seo
#json-ld
#schema
#search