Free Marketing tool

Campaign ROI Calculator

Use campaign spend, attributed sales and gross margin to estimate whether a campaign paid for itself.

Your result

Use the example or enter your figures, then calculate.

Attribution is an estimate. This excludes repeat purchases and costs outside your gross margin.

Attributed gross profit = revenue × gross margin. ROI = (gross profit − campaign spend) ÷ campaign spend.

Revenue includes costs of delivering the sale; gross profit is closer to what can cover campaign spend.

ROI percentage is undefined when the denominator is zero.

Estimate leads, customers and revenue from conversion assumptions.

Create consistent campaign URLs with source, medium and campaign tags.

Measure customer retention and churn over a period without counting new customers twice.

The public tool catalogue is free. For a custom website or workflow, tell us what you need.