Free Marketing tool

Sales Funnel Calculator

Plan from visitors through leads to customers. Adjust conversion rates to see which stage has the biggest effect.

Your result

Use the example or enter your figures, then calculate.

Forecasts are directional. Real conversion rates vary by channel, audience and season.

Leads = visitors × visitor-to-lead rate. Customers = leads × lead-to-customer rate. Revenue = customers × average order value.

Use one measure consistently with the conversion rate you observed.

The forecast shows expected values; real orders happen in whole numbers.

Measure gross profit, return on investment and break-even sales for a campaign.

Create consistent campaign URLs with source, medium and campaign tags.

Measure customer retention and churn over a period without counting new customers twice.

The public tool catalogue is free. For a custom website or workflow, tell us what you need.