Free Marketing tool
UTM Link Builder
Build a tagged link for analytics. The result preserves existing query parameters and any URL fragment.
Your result
UTM values appear in shared links and analytics. Avoid personal or confidential information.
How it works
The tool adds utm_source, utm_medium and utm_campaign; content and term are optional.
Common questions
What is the difference between source and medium?
Source names the referrer, such as a newsletter; medium names the channel, such as email.
Can I add UTMs to a URL with parameters?
Yes. Existing query parameters and fragments are preserved.
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