Free Marketing tool

Engagement Rate Calculator

Calculate engagement using the denominator that matches your reporting method, and keep it consistent when comparing posts.

Your result

Use the example or enter your figures, then calculate.

Platforms count interactions differently. A high engagement rate alone does not prove business results.

Engagement rate = total interactions ÷ selected audience measure × 100.

Reach measures unique people exposed; impressions counts total views; follower count measures against the account audience.

Yes when repeat interactions are counted against a unique-person denominator.

Measure gross profit, return on investment and break-even sales for a campaign.

Estimate leads, customers and revenue from conversion assumptions.

Create consistent campaign URLs with source, medium and campaign tags.

The public tool catalogue is free. For a custom website or workflow, tell us what you need.